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WORK: Le Balan Formidable, Barclay School, Montréal, Qc
ARTIST: Doyon-Rivest
WEB SITE : http://www.doyon-rivest.com/Art

Mainly inspired by consumer society, advertising, marketing, commerce and more importantly, popular culture, our duo has been creating works of art for more than a decade. As Mathieu Doyon is trained in visual arts and Simon Rivest comes from the world of advertising and graphic design, we benefit from two distinct and complementary perspectives. This combination is the driving force behind our work. Communication is a pillar of our time. The language of commerce dominates and has become a universal reference. In this context, communication all too often remains a one-way street. We believe that artists should take over the ‘system’. In a state of constant evolution, major brands and corporations attempt to build emotional ties with clients and consumers thus no longer trying to provide them with a product but aiming to offer genuine experiences. Their work therefore becomes more and more that of an artist. It is this kind of communication, this emotional bond, that we are keen to explore. Rather than playing it safe, the ‘Doyon-Rivest Experience’ puts out feelers in an eclectic and unpredictable way. As a matter of fact, we do not define our approach with a particular medium or technique, but rather with our vision, focusing on ideas.

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